- and how to help others


'The Psych 4 Salons Campaign'




'HOW TO STAY SANE IN A CRAZY WORLD' books, free resources and training for Australian Hairdressing Salons


Hairdressers often find themselves in the role of unintentional counselor 


Most people who are experiencing mental and emotional issues do not seek professional help. To dull the pain they often turn to things such as alcohol, excessive exercise or inappropriate relationships. Instead of seeking professional counselling, they pour their hearts out to a trusted friend - their hairdresser.


For this reason, we at the Brain Health Education Institute are focusing our efforts on providing free basic human psychology training and resources to salon staff.


Especially in country areas, confidentiality can be an issue and people can feel exposed if they share their situation. Stigma and limited access to mental health services often mean tough, self-reliant Aussies don't seek professional help.


City people are almost twice as likely to have seen a psychologist is the last year (15%), compared to those outside our cities (8%). 


In so many situations, the local hairdresser plays a crucial, yet overlooked role in supporting the mental health of their community.


Chatting with a ‘SAFE’ Professional 

Professional hairdressers have valued and trusting relationships with clients. So it's easy to see how hairdressers have become 'proxy counselors' as problems and emotions are freely shared - especially with female clients.


Some families only have one car for the household, so they may only make it out of the house once a week and with limited social contact, the time spent with a hairdresser is a very valuable social support.


A Hairdresser's role in the community can be even more valuable with the provision of some simple no-jargon resources and some basic information about human psychology.


The information in the 'How To Stay Sane In A Crazy World' book, enables hairdressers to approach these conversations with confidence and contributes to improving the mental health of their communities


'HOW TO STAY SANE IN A CRAZY WORLD' - and how to help others


If you would like to know the things that are currently being taught to doctors, nurses and counselors, then this is an easy to read 'No Jargon' book which has been endorsed by psychologists and is being used in the mental health and support sectors.


The book explains the causes of mental health problems, rather than having to deal with the symptoms after they appear.


It's a bit like teaching people to swim rather than trying to rescue them when they are drowning.


Send us an email if you would like us to post you a FREE book
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Trevor and Annie Boulton, producers of the world acclaimed 'Toxic Thinking' Apps, mental health education programs, 'Holistic Mental Health' online training course and founders of the Institute,  have combined the knowledge gained from their own lived experiences and years of research, to produce a unique, Psychologist endorsed, non-clinical, easy to read life-skills handbook based upon Maslow's Plan For mental Health.

Annie Boulton (Co-Founder of The Brain Health Education Institute) has owned and operated salons in city, suburban and regional areas, so is able to appreciate the value that hair professionals provide to their communities.

Contact via Messenger

0417 90 6000

To support Australia's hairdressers, we are providing books to salons for the staff to better understand the causes of mental health problems and how to improved emotional resilience and well-being. This information can be of enormous benefit in their own lives and provide a foundation for conversations with clients.


Regular Free Online training and support sessions via Zoom are available to our participating salons


If clients wish to buy their own copy of the book from salons for $20, we are happy to supply packs of 10 books for $100 each to salons - Including GST and postage.

(Australia Only)

Click Here To Order








10 Ways To Have A Better Conversation


What to say and what to do if you are concerned that someone may be contemplating suicide




Boundaries: Why You Need Them & How to Set Them


Tips To Tame Your Inner Critic


How to Comfort a Friend Who is Hurting (Exactly What to Say)


Our 'World Acclaimed' Toxic Thinking App.




'It's Trevor and Annie's plain English, down-to-earth and transparent approach that cuts through the jungle of academic speak that feels refreshing and keeps it real.


It’s holistic, not clinical - It's real and their language is plain English - They have a sense of humour - They are transparent and have a real story of their own mental health issues.


It's obvious that they love people and want to protect them from the kinds of mistakes that they made.

- Hope Centre Pastor - Logan City



Hey mate. I've spent way too much time today reading your new book because, although I'm supposed to be working, I can't put it down. It's just brilliant mate. I think it just brings all of your past work together into one big crescendo.


This will really set a lot of people free.

Well done both of you. This is a fantastic effort

 - Matt, Family Counselor, Brisbane






Child And Youth Mental Health Psychologist


"When I received a copy of Annie and Trevor Boulton’s book “How to Stay Sane in a Crazy World” I was buoyed by the simplistic yet comprehensive information it contains. This book covers the core factors related to meeting a child’s needs and protecting mental health. What’s better is that it is not written with jargon or technical terminology that alienates or confuses people, but rather has a clear and easy to read format with great images to help get the message across.". 

Read The Letter Here



High School Guidance Officer


"I would love to give each of these students a copy of this resource as a toolkit for later life. I would also love to have copies available for families grappling with mental health concerns as this may save a life.


I enthusiastically endorse this mental health resource and encourage other personnel working with young people to take it on board". 

Read The Letter Here



Medicare Local


"Trevor and Annie have been educating young people in schools and the wider community about mental illness for many years and produced the 'Toxic Thinking Apps' which have been downloaded many tens of thousands of times across the world".

Read The Letter Here



St James Lutheran College


"The information has helped not only arm our students with the basics of mental health care but we as teachers are better equipped to notice key issues that arise from our day to day work with adolescents.  I therefore, thoroughly endorse the work that Trevor and Annie Boulton are doing and the importance of training the next generation in the principles of holistic mental health".

Read The Letter Here




Trevor & Annie Boulton

The Brain Health Education Institute

397 The Esplanade

Hervey Bay, Queensland, 4655


+61 0417 90 6000